Issue #12 (641 Words/3 Minutes)
Red and Blue Tourism, it’s not as crazy as you might think.
Has anyone given any thought to what tourism looks like in a red and blue America? Many in the industry may long for a return to the post-pandemic time of 2019, when tourism was so much simpler. But the divisions of red and blue America grow increasingly brighter and increasingly stark.
For years, consumers have been basing their good consumer purchases on companies aligning with their values. The 2020 Consumer Culture Report found the following among survey respondents:
• 71% of Consumers Prefer Buying from Companies Aligned with Their Values
• Twenty-one percent of Baby Boomers say buying from brands that share their values and ideologies is important.
• With Generation Xers, this number rises to 50%.
• And with the Millennial generation, 62% of those surveyed believe buying from companies that support their own political and social beliefs is important.