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Shift the Competitive Equilibrium
CultureShift© empowers DMOs to think differently, innovate boldly, and lead in a marketplace where most destinations follow the same...
Carl Ribaudo
Aug 131 min read
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How the Pandemic and Overtourism Reshaped Destinations and DMOs: A Retrospective
The Pandemic’s Disruption The COVID-19 pandemic was the single most disruptive event in modern tourism history. Almost overnight, global...
Carl Ribaudo
Apr 235 min read
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The Copycat Dilemma in Destination Marketing
The Copycat Dilemma in Destination Marketing Carl Ribaudo Looking back on my decades-long career in tourism consulting, one of the most...
Carl Ribaudo
Feb 287 min read
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The Trump Impact on Tourism: Part 2 Looking Ahead
The Trump Impact on Tourism: Part 2 Looking Ahead Carl Ribaudo Overview The following article is the second of a two-part series on the...
Carl Ribaudo
Jan 306 min read
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