Here is a Secret: You Have To Own Your Strategy No consultant, no tool, no AI can do the hard thinking for you. Strategy Thought: Advisors like SMG can help you see patterns, frame the choices, and sharpen your competitive edge—but strategy isn’t something you can outsource. It must be owned from within. It’s not a deliverable; it’s a commitment to making hard choices and living them every day. Who truly owns your strategy—the consultant, or your organization? Borrow advice.

CultureShift© empowers DMOs to think differently, innovate boldly, and lead in a marketplace where most destinations follow the same...

The Pandemic’s Disruption The COVID-19 pandemic was the single most disruptive event in modern tourism history. Almost overnight, global...

The Copycat Dilemma in Destination Marketing Carl Ribaudo Looking back on my decades-long career in tourism consulting, one of the most...