CultureShift© empowers DMOs to think differently, innovate boldly, and lead in a marketplace where most destinations follow the same...

The Pandemic’s Disruption The COVID-19 pandemic was the single most disruptive event in modern tourism history. Almost overnight, global...

The Copycat Dilemma in Destination Marketing Carl Ribaudo Looking back on my decades-long career in tourism consulting, one of the most...

The Trump Impact on Tourism: Part 2 Looking Ahead Carl Ribaudo Overview The following article is the second of a two-part series on the...

The Trump Impact on Tourism: Part 1 Looking Back One key issue for the new incoming Trump Administration is the potential impact of their...

Don't miss Carl Ribaudo's new book—a collection of his best articles on strategic thinking and tourism strategy. Order your copy today.

Observations: Topography’s Role in Shaping Destination Culture, Appeal, and Strategy.  A Contrast between South Lake Tahoe and Carmel, CA...

FOR IMMEDIATE RELEASE   Tourism Industry Strategist Carl Ribaudo to Deliver Keynote at Association of California Airports Annual...

The Town of Vail, Colorado, Approves Tourism Organization Transition —Vail, Colorado, renowned for its world-class skiing, outdoor...

FOR IMMEDIATE RELEASE SMG Consulting in Conjunction with Nevada's Indian Territory, Develops an Innovative Tourism Strategic Plan South...

Lake Tahoe Truckee Tourism Economy Slows in 2023   June 18, 2024, SOUTH LAKE TAHOE, CA – The Lake Tahoe Truckee Regional Lodging Trend...

Is Being Data-Driven alone Limiting the Effectiveness  of Your Competitive Strategy?    “Once in a while, you get shown the light. In the...

The Politics of Tourism: A Strategic Approach for DMOs   Introduction At no time in recent years has the country been as divided as it is...

Institutional Investors in Tourism Destinations. Some Things to Think About... Institutional investors play a significant role in shaping...

“A smooth sea never made a skilled pirate.” Franklin Delano Roosevelt I hope this finds you well as you settle into the new year. As the...

What Smart DMOs Can Learn From Burning Man By now, many have heard about this past year's Burning Man and the challenges some experienced...

Is it time for DMOs to Rethink SWOT? Almost every DMO nationwide uses a SWOT analysis somewhere in their organization. Be it a strategic...

Why Do a Lot of Tourism Strategic Plans Fall Short? By Carl Ribaudo, President, and Chief Strategist SMG Consulting Why do plans fail?...

Is congestion pricing coming to your destination? It just might be. One of the major fallouts of over-tourism has been the level of...

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