When did the word "strategy" lose its meaning in the tourism industry? What Does Strategy Mean? In the tourism industry, the word strategy has been stretched, diluted, and repackaged so many times that it has almost lost its meaning. We hear it everywhere. Brand strategy. PR strategy. Social media strategy. Content strategy. At some point, everything became “strategy.” And when everything is strategy, nothing is. What has really happened is this: the industry has blurred t

Here is a Secret: You Have To Own Your Strategy No consultant, no tool, no AI can do the hard thinking for you. Strategy Thought: Advisors like SMG can help you see patterns, frame the choices, and sharpen your competitive edge—but strategy isn’t something you can outsource. It must be owned from within. It’s not a deliverable; it’s a commitment to making hard choices and living them every day. Who truly owns your strategy—the consultant, or your organization? Borrow advice.

CultureShift© empowers DMOs to think differently, innovate boldly, and lead in a marketplace where most destinations follow the same...

The Pandemic’s Disruption The COVID-19 pandemic was the single most disruptive event in modern tourism history. Almost overnight, global...

The Copycat Dilemma in Destination Marketing Carl Ribaudo Looking back on my decades-long career in tourism consulting, one of the most...