Strategy and Creativity Matter; Notes from the Road: Experiences, Insights, and Perspectives from Along the Way
Don't miss Carl Ribaudo's new book—a collection of his best articles on strategic thinking and tourism strategy. Order your copy today.
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Carl Ribaudo
Nov 1312 min read
Topography’s Role in Shaping Destination Culture, Appeal, and Strategy.
Observations: Topography’s Role in Shaping Destination Culture, Appeal, and Strategy. A Contrast between South Lake Tahoe and Carmel, CA...
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Carl Ribaudo
Sep 272 min read
Tourism Industry Strategist Carl Ribaudo to Deliver Keynote at Association of California Airports Annual Conference
FOR IMMEDIATE RELEASE Tourism Industry Strategist Carl Ribaudo to Deliver Keynote at Association of California Airports Annual...
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Carl Ribaudo
Sep 192 min read
Town of Vail, Approves Tourism Organization Transition
The Town of Vail, Colorado, Approves Tourism Organization Transition —Vail, Colorado, renowned for its world-class skiing, outdoor...
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Carl Ribaudo
Jul 102 min read
SMG Consulting in Conjunction with Nevada's Indian Territory, Develops an Innovative Tourism Strategic Plan
FOR IMMEDIATE RELEASE SMG Consulting in Conjunction with Nevada's Indian Territory, Develops an Innovative Tourism Strategic Plan South...
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Carl Ribaudo
Jun 171 min read
Lake Tahoe Truckee Tourism Economy Slows in 2023
Lake Tahoe Truckee Tourism Economy Slows in 2023 June 18, 2024, SOUTH LAKE TAHOE, CA – The Lake Tahoe Truckee Regional Lodging Trend...
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Carl Ribaudo
May 165 min read
The Downside of Being Just Data-Driven
Is Being Data-Driven alone Limiting the Effectiveness of Your Competitive Strategy? “Once in a while, you get shown the light. In the...
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Carl Ribaudo
Apr 87 min read
The Politics of Tourism: A Strategic Approach for DMOs
The Politics of Tourism: A Strategic Approach for DMOs Introduction At no time in recent years has the country been as divided as it is...
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Carl Ribaudo
Jan 172 min read
Institutional Investors in Tourism Destinations. Some Things to Think About...
Institutional Investors in Tourism Destinations. Some Things to Think About... Institutional investors play a significant role in shaping...
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Carl Ribaudo
Jan 143 min read
Welcome to 2024!
“A smooth sea never made a skilled pirate.” Franklin Delano Roosevelt I hope this finds you well as you settle into the new year. As the...
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Carl Ribaudo
Oct 24, 20232 min read
What Smart DMOs Can Learn From Burning Man
What Smart DMOs Can Learn From Burning Man By now, many have heard about this past year's Burning Man and the challenges some experienced...
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Carl Ribaudo
Oct 3, 20235 min read
Is it time for DMOs to Rethink SWOT?
Is it time for DMOs to Rethink SWOT? Almost every DMO nationwide uses a SWOT analysis somewhere in their organization. Be it a strategic...
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Carl Ribaudo
Aug 17, 20236 min read
Why Do a Lot of Tourism Strategic Plans Fall Short?
Why Do a Lot of Tourism Strategic Plans Fall Short? By Carl Ribaudo, President, and Chief Strategist SMG Consulting Why do plans fail?...
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Carl Ribaudo
Jun 29, 20233 min read
Is congestion pricing coming to your destination? It just might be.
Is congestion pricing coming to your destination? It just might be. One of the major fallouts of over-tourism has been the level of...
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Carl Ribaudo
Jan 26, 20231 min read
Strategy Is Not Planning Article Series
Hi There! I recorded this quick message for you regard my Strategy Is Not Planning Article series.- Click Here
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Carl Ribaudo
Jan 26, 20231 min read
Carl Ribaudo Tourism Topics Interview
Greetings! Before the holidays I had the opportunity to be interviewed by Noble Studio in Reno NV. The interview covered a wide range of...
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Carl Ribaudo
Nov 2, 20223 min read
So, Your DMO has a New Strategic Plan, Now What?
Issue #18 (706 words/3 Minutes) "If you plan, that's a way to guarantee losing. If you do strategy, it gives you the best...
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Carl Ribaudo
Oct 12, 20224 min read
Is Your DMO Metric Centric vs. Strategy Centric?
Issue # 17 (893 Words/4 Minutes) Metric Centric Vs. Strategy Centric? Are DMOs Missing the Forest for the Trees? “What we see...
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Carl Ribaudo
Sep 29, 20224 min read
Strategy is Not Planning, New Thinking for Destinations
Issue # 16 (955 Words/4 Minutes) Strategy is Not Planning “The real heart of strategy is in the...
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Carl Ribaudo
Sep 23, 20221 min read
Coming Soon "Strategy Matters" Series of Articles for Destination Marketing Organizations (DMOs)
SMG Consulting to release "Strategy Matters" Series of Articles for Destination Marketing Organizations (DMOs) I am pleased to announce I...
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