You Have to Own Your Strategy
- Carl Ribaudo
- Oct 26
- 1 min read
Here is a Secret: You Have To Own Your Strategy
No consultant, no tool, no AI can do the hard thinking for you.
Strategy Thought:
Advisors like SMG can help you see patterns, frame the choices, and sharpen your competitive edge—but strategy isn’t something you can outsource. It must be owned from within. It’s not a deliverable; it’s a commitment to making hard choices and living them every day.
Who truly owns your strategy—the consultant, or your organization?
Borrow advice. Own decisions.
At SMG, we help destinations develop strategies worth owning. How does your organization stay strategically self-reliant? Let me know.
Carl Ribaudo
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