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Spectrum Research™ is SMG Consulting’s advanced analytics and insights platform, designed to help destinations understand, measure, and manage the complex relationships among residents, part-time residents, homeowners, renters, local governments, and place.
By combining economic, social, and environmental indicators, Spectrum™ reveals how these relationships interact and influence destination performance. The result is a clear view across the entire system, transforming insight into actionable strategy.
Whether you’re a local government, tourism board, or community partner, Spectrum Research™ helps you:
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Identify gaps and align perspectives
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Strengthening resident-destination relationships
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Advance sustainability and community well-being
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