2019 MORRO BAY DESTINATION STRATEGY
SMG Consulting took a fresh look at the Morro Bay competitive position in a new creative way that is sustainable, defendable and increases the competitiveness of the destination. Look for this destination to be much more competitive in a very competitive coastal market.
2019 KALISPELL MONTANA DESTINATION STRATEGY
SMG Consulting was tasked with reviewing the Kalispell Montana Competitive position. After reviewing the destination assets and understanding the local culture reframed the destination's assets and created a more competitive position that is sustainable, defendable and increases the leverages the destinations assets to make Kalispell into a true destination market. competitiveness of the destination.
2019 VISIT VACAVILLE DESTINATION STRATEGY
Visit Vacaville worked with SMG Consulting to review the destination's competitive position considering changes in the destination’s development. Primarily known for its factory outlet stores SMG identified a range of destination revenue drivers including outdoor recreation, agritourism, and a transitioning downtown to reposition the destination as a “mini-hub.”
2019 OPPORTUNITY COST ANALYSIS SOUTH LAKE TAHOE EVENTS CENTER
SMG Consulting and our partners Triple Point Consulting Was tasked with quantifying the opportunity cost of not developing a special events center in Douglas County Nevada of the South Shore of Lake Tahoe. The analysis not only included quantifying the potential lost but also took a strategic look at how the addition of the center would effectively improve the competitive position of the destination.
2019 TRUCKEE VISITOR PROFILE STUDY
SMG and its partners LSC Consulting implemented a year-round visitor profile study designed to asses behaviors, attitudes, and perceptions of Truckee visitors. Additionally, we provided a strategic review and recommendations to take advantage of the changing visitor base in light of broader market-based changes.
2019 CALIFORNIA WELCOME CENTER
Based on visitor data collected from the state and welcome center databases as well as from constituent businesses in each Welcome Center destination, SMG and our partners LSC Consulting developed an inclusive strategic direction focusing on evolving the Welcome Center as an experiential and key source of localized and personalized “insider” visitor information. This model expands the welcome center from a passive provider of brochures, maps and a bathroom into an integrated immersive opportunity for visitors to stop and learn much more about their destination.