At SMG, we thrive on solving your problems regardless of size. We find solutions to your marketing strategy challenges and we love it.
We recognize how changes in the market will impact your destination. We seek to help your organization adapt its marketing strategies and structure to best take advantage of the opportunities that will result in improved competitiveness.
Collaboration is key. We engage you in the process as we believe that through challenging viewpoints and sharing ideas, together, we can create the best marketing solutions unique to your organization.
Essentially, we are passionate about the role tourism plays in your destination. We strive to improve the experience for both your guests and local residents. We understand how visiting a destination refreshes the spirit of those who visit and appreciate the importance for local residents who benefit through jobs and taxes that provide vital local services.
We are dedicated to providing you with the best possible marketing solutions to the challenges you face in this competitive world.
President l Chief Strategist
Carl is a strategic thinker, thought leader, and innovator in the tourism industry. As the founder and president of SMG Consulting, Carl provides a wide range of services including marketing research, marketing strategy and planning, tourism economic analysis, and measurement. He is a trusted adviser to a number of CEOs and senior executives throughout the industry, and was recently appointed to Visit California’s Measurement and ROI Committee.
Carl has served the marketing strategy needs of clients ranging from ski resorts to casinos…from lodging properties to Destination Marketing Organizations (DMOs)…from advertising agencies to retail stores. In each case, he and his team design solutions unique to each client’s needs.
Jeff Moffett, Ph.D
Senior Marketing Consultant
Jeff has over thirty years’ experience working in the fields of data-driven marketing, revenue management, economic development and political strategy. As an undergraduate fellow, Jeff wrote his thesis on the political economy of Nepal. In the Pacific Northwest, Jeff wrote worked in the field of resource optimization to balance the allocation of forest land between wildlife habitat and timber production. After transitioning to the Colorado Ski Industry, Jeff worked for Crested Butte Mountain Resort. In 2013 Jeff founded Triple Point Strategic Consulting to provide strategic planning and business development services to a variety of clients. Jeff earned his M.S. in econometrics and Ph.D. in applied statistics at the University of Washington. He lives with his family in Crested Bute Colorado.
Senior Marketing Consultant
As Senior Hospitality Industry Consultant of the Strategic Marketing Group, Roger brings an expansive background in marketing and related sales management, providing an extensive scope of strategic and tactical solutions to clients within the tourism-driven hospitality sectors. Roger has over 30 years of direct management experience in the travel and tourism industries involving recreational attractions, commercial and resort properties, and public sector tourism organizations at local, regional and state levels. With a significant background in resort accommodations management and having functioned in multiple high profile destinations, Roger brings a broad scope of strategic vision and practical competitive decision making to clients. Roger has served as a director of multiple public and private sector destination marketing organizations, providing strategy and analysis expertise in the formulation of marketing and sales initiatives.
Roger obtained a Bachelor of Science degree from California State University, Chico. While initially entering law school at the University of Arizona, his decision to focus on the marketing discipline of tourism came in 1970. During off hours, Roger operates a small wine grape vineyard management concern in the California North Coast and enjoys alpine skiing and golf.
Senior SEO Analyst
Kathleen (“Kat”) has an extensive background in SEO and SEM (Search Engine Marketing). For over 10 years, Kathleen has managed to keep up with Google’s crazy, ever-changing algorithms and has kept her clients on page one. Kathleen is also a part of the Lake Tahoe Tactical Team a government-funded program provided by the City of South Lake Tahoe to help with the starting, running and growing of local business. She is consistently involved in technologies that maximize usability and accessibility when optimizing/developing large web sites as well as identifying problems and solutions that result in major cost-saving strategies as well as increasing the ROI of a project.
Creative Marketing Director l Senior Copywriter
Chris is a Chicago-based analytical, high-concept, creative thinker, strategist, and wordsmith. His creative copywriting has appeared in the digital branding, messaging and content of Fortune 300 and 100 companies. As a freelancer, he has written for major ad agencies and corporations. Chris's corporate experience also includes serving as Digital Creative Director for Envision 3 and Livingstone Corporation. He also served as Inbound Marketing Manager and creative copywriter for OneMain.com.