Most DMOs still commission traditional strategic plans—static documents filled with goals, timelines, and KPIs that quickly lose relevance in fast-moving visitor markets. These plans provide the illusion of control but rarely build adaptability, creativity, or the ability to respond to shifting community expectations.
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The DMO Strategy Framework™ replaces the Old school strategic plan with an ongoing strategic capability, a structured framework, a shared rhythm, and a set of tools that help destinations continuously align purpose, priorities, and learning. It offers the clarity of a plan, but with the flexibility and responsiveness that today’s environment demands.
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Grounded in emergent, participatory, and iterative strategy principles, the DMO Strategy Framework™ transforms planning into a dynamic process of sensemaking, experimentation, and reflection, enabling teams, boards, and partners to think and act strategically together.
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The world no longer rewards organizations that produce the most polished plans, it rewards the destinations that learn, adapt, and navigate the fastest.