Is Vail's recent announcement limiting lift ticket window sales all that meets the eye…

Updated: Sep 16



Issue # 15 (494 words/3 Minutes)


Is Vail's recent announcement limiting lift ticket window sales all that meets the eye…and why is it important to your destination?


A recent announcement by Vail Resorts to limit daily lift ticket sales sounds like Vail may have recognized crowding challenges over the past several seasons, and they felt a need to respond to complaints of resort overcrowding. In this new policy, Vail indicated guests are encouraged to purchase a lift ticket in advance as lift tickets will be limited every day, across every resort, during the 2022/23 season to preserve the guest experience at each resort. The availability of lift tickets will be visible on resort websites in the coming weeks. If tickets are sold out online, guests will not be able to purchase them at ticket windows. But is that policy all that it is cracked up to be? It is a fair question. According to Vail's annual report (below), window lift tickets only account for 5% of the lift ticket revenue mix,


Source: Vail Resort Annual Report