Carl RibaudoApr 12, 20211 min Understanding Tourism Strategy and its DifferencesThe word strategy is one of the most misunderstood words in the tourism industry marketing lexicon. To start, it is essential to...
Carl RibaudoApr 10, 20211 minWelcome to the SMG Consulting DMO Next Step Project! Coming April 19!The Next Step Project speaks to destination marketing organizations on how to adapt due to the COVID-19 pandemic. The marketplace has...
Carl RibaudoApr 5, 20213 minTourism is poised to come back, is there a marketing dogfight ahead?As the pandemic begins to ease, anxious Destination Marketing Organizations (DMO's) may be heading for a marketing dogfight. As the...
Carl RibaudoMar 25, 20212 minCOVID-19 AND TOURISM ONE YEAR LATER. What have we learned?Tourism was one of the most impacted industries due to COVID-19, but not every tourism destination was impacted in the same way. For the...