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Carl Ribaudo
Apr 28, 20210 min read
The Impact of Peak Travel on Selected Northern California Destinations
A study of how visitors view peak tourism in destination selection, travel behavior and attitudes. A must read to gain consumer...
Carl Ribaudo
Apr 26, 20211 min read
Carl Ribaudo
Apr 26, 20210 min read
Carl Ribaudo
Apr 23, 20210 min read
The Changing Dynamics of Destination Competitiveness Learn to Compete Beyond Traditional Attributes
For years, a tourism destination's competitiveness has been shaped by its attributes. Destinations became known mainly for the primary...
Carl Ribaudo
Apr 21, 20215 min read
The Next Step Project: How to Adapt to Benefit Your DMO and Destination Part 1
DMO’s do not miss The Next Step Project: How to adapt to benefit your DMO and destination. A three-part webinar for DMO executives. The...
Carl Ribaudo
Apr 19, 20211 min read
The Next Step Project: How to Adapt to Benefit your DMO and Destination Part 2
DMO’s do not miss The Next Step Project: How to adapt to benefit your DMO and destination. A three-part webinar for DMO executives. The...
Carl Ribaudo
Apr 19, 20211 min read
The Next Step Project: How to Adapt to Benefit Your DMO and Destination Part 3:Transforming
DMO’s do not miss The Next Step Project: How to adapt to benefit your DMO and destination. A three-part webinar for DMO executives. The...
Carl Ribaudo
Apr 19, 20211 min read
The Changing Dynamics of Destination Competitiveness
Overview For years, a tourism destination’s competitiveness has been shaped by the hard assets and attributes of that destination....
Carl Ribaudo
Apr 17, 20214 min read
Carl Ribaudo, on strategy in the tourism industry
The word strategy is one of the most misunderstood words in the tourism industry marketing lexicon. To start, it is essential to...
Carl Ribaudo
Apr 17, 20212 min read
Understanding Trends for Strategic Opportunity
What is a trend? According to Wikipedia, "A trend is an assumed development in the future that will have a long-term and lasting effect...
Carl Ribaudo
Apr 17, 20213 min read
The best tool for marketing your destination might just be your culture.
Overview Tourism marketing has gone through a sea change in the last fifteen years. For many destinations, the focal point of the...
Carl Ribaudo
Apr 16, 20216 min read
Strategy in a Technology World
This paper explores the critical relationship between technology and marketing strategy in my ongoing commitment to providing productive...
Carl Ribaudo
Apr 16, 20217 min read
Understanding Tourism Strategy and its Differences
The word strategy is one of the most misunderstood words in the tourism industry marketing lexicon. To start, it is essential to...
Carl Ribaudo
Apr 12, 20211 min read
Welcome to the SMG Consulting DMO Next Step Project! Coming April 19!
The Next Step Project speaks to destination marketing organizations on how to adapt due to the COVID-19 pandemic. The marketplace has...
Carl Ribaudo
Apr 10, 20211 min read
Tourism is poised to come back, is there a marketing dogfight ahead?
As the pandemic begins to ease, anxious Destination Marketing Organizations (DMO's) may be heading for a marketing dogfight. As the...
Carl Ribaudo
Apr 5, 20213 min read
COVID-19 AND TOURISM ONE YEAR LATER. What have we learned?
Tourism was one of the most impacted industries due to COVID-19, but not every tourism destination was impacted in the same way. For the...
Carl Ribaudo
Mar 25, 20212 min read
Carl Ribaudo
Mar 24, 20210 min read
Carl Ribaudo
Mar 17, 20210 min read
DMO Next Frontier: Are DMO's Missing the Pause?
The latest topical video discussion for DMO leaders with Carl Ribaudo(President and Chief Strategist, SMG Consulting),Michelle Carlen,...
Carl Ribaudo
Mar 8, 20211 min read
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