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Research, insight, creativity and strategy to lead.

Strategy is our passion

SMG Consulting takes a different path through disruptions and ever-changing markets to provide innovative solutions that provide clarity, confidence, and competitive advantage for DMOs and Government leaders looking for new opportunities. To find out more about our services click below.

Our Services

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Destination Marketing Organizations

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Local and Regional Government Organizations

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Strategy Mentoring

Our Expertise

Strategy and Creativity Matter; Notes from the Road: Experiences, Insights, and Perspectives from Along the Way

Topography’s Role in Shaping Destination Culture, Appeal, and Strategy.

Tourism Industry Strategist Carl Ribaudo to Deliver Keynote at Association of California Airports Annual Conference

Town of Vail, Approves Tourism Organization Transition

Book Release

Strategy and Creativity Matter; Notes from the Road: Experiences, Insights, and Perspectives from Along the Way

Nov 17

Strategy and Creativity Matter; Notes from the Road: Experiences, Insights, and Perspectives from Along the Way

Don't miss Carl Ribaudo's new book—a collection of his best articles on strategic thinking and tourism strategy. Order your copy today.

Recent Publication

Verdin
July 10, 2024

District Marketing Mojo: Carl Ribaudo, SMG Consulting

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Noble Studios
December 20, 2022

Strategic Marketing in Travel and Tourism: Q&A with Carl Ribaudo

Elevation 6200 Feet

Video Commentary From a Different Perspective

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