SMG Consulting recognizes the increasing importance of outdoor recreation as both a community asset and a valuable economic development tool.
Outdoor recreation enhances quality of life, attracts visitors, and supports health and well-being, while also serving as a powerful driver for rural tourism development.
Our services help communities leverage their natural assets to develop sustainable tourism strategies, enhance stewardship practices, and ensure that outdoor recreation contributes meaningfully to long-term economic vitality.
Outdoor Recreation Services
SMG Consulting offers a comprehensive suite of outdoor recreation services designed to help communities unlock the full value of their natural assets. Our approach positions outdoor recreation not just as a leisure activity but as a catalyst for rural tourism development, community well-being, and long-term economic vitality.
Strategic Planning for Outdoor Recreation
We work with communities and organizations to develop strategic plans for outdoor recreation that align with regional tourism goals and reflect local values. This includes crafting master plans, vision statements, and long-range strategies that integrate outdoor assets into the broader visitor economy.
Economic Impact Analysis
Our work also includes conducting in-depth economic impact analyses to quantify the financial contribution of outdoor recreation, capturing spending patterns, job creation, and benefits to local businesses.
Destination & Brand Development
Recognizing the importance of place-based identity, we help recreation organizations develop brand and storytelling strategies that elevate outdoor recreation as a central pillar of their tourism positioning.
Stewardship & Sustainability Frameworks
Sustainability is at the heart of our work. We assist in integrating stewardship frameworks that manage visitor flow, protect natural resources, and promote responsible recreation through education and awareness. Depending on the project, we engage residents, land agencies, and user groups to ensure planning processes are inclusive and grounded in community priorities.
Rural Tourism & Recreation Development
To support implementation for rural communities, we specialize in connecting outdoor recreation to broader revitalization strategies—linking trails, small towns, and regional identities into compelling tourism networks that drive economic renewal and cultural pride.
With decades of experience, we bring the insight, tools, and partnerships needed to turn outdoor recreation into a powerful force for destination development and resilience.