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DMO Leaders

Jazz DMO Destination Strategy Design

Many organizations misunderstand the role of strategic planning. Is the goal to develop a fixed list of priorities and a corresponding implementation schedule? Or is the actual desired outcome of using creativity to develop a competitive advantage?


JAZZ is based on two core principles; strategic thinking and planning need to be infused with creativity at every phase of the process. Secondly, the focus should be placed on creating strategies that give an organization some competitive advantage level.


JAZZ Strategy Design brings DMO leaders much more creativity for the strategic

design process creating an innovative strategy that gives your destination "clear space in the marketplace" and competitive advantage over the long term.

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