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DMO Leaders

Jazz DMO Destination Strategic Design

Many organizations misunderstand the role of strategic planning. Is the goal to develop a fixed list of priorities and a corresponding implementation schedule? Or is the actual desired outcome of using creativity to develop a competitive advantage?


JAZZ is based on two core principles: strategic thinking and planning must be infused with creativity at every phase of the process. Secondly, the focus should be on creating strategies that give an organization some competitive advantage.


A JAZZ Strategy Plan brings DMO leaders much more creativity for the strategic design process, creating an innovative strategy that gives your destination "clear space in the marketplace" and a competitive advantage over the long term.

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