SMG’s DMO Website Return on Investment Study is a comprehensive approach to measuring the effectiveness of a DMO’s marketing programs and how they influence potential visitors to choose your destination.

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– We identify the impact your efforts have on driving those all-important incremental visits, and what the economic value is to your destination and to your funding sources.

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– We provide a thorough analysis of visitor travel behaviors, destination perceptions and attitudes.

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– We also provide demographic information of both visitors and non-visitors to your destination.

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This is the study you’ll want to have to show your board, your city council, and your county supervisors. This product includes summary strategic observations and strategy recommendations.