Destination Special Event Strategy
Destinations have dozens even hundreds of special events of all sizes and varieties every year. Music, sports, festivals, and more are occurring in every destination. From the smallest of community events to the largest of tourism demand generators destinations have an incredible variety of events. But are they effective in meeting your goals? The special event strategy is designed to make sense of these events from a competitive strategy perspective. Our unique portfolio approach is designed to help DMOs manage event better manage their resources to achieve their tourism goals more effectively. Our strategy development process includes several phases designed to transform your destinations roster of events into a comprehensive strategy deigned to make your organization more effective and increase the competitiveness of your destination.