Published On: February 3, 2010

South Lake Tahoe, CA – From blogs to social media, online video to social bookmarking, there is a vast array of websites and online technologies facing marketing executives today. Understanding where and how they fit into a marketing strategy can be confusing, even overwhelming.

Enter Strategic Marketing Group (SMG) of South Lake Tahoe, CA. Having organized a successful tourism conference for the past 10 years, which included a focus on technology, the company identified the need to expand this focus to a full day event. Thus the SMG Tourism, Technology + Marketing Workshop was born. The inaugural event, to be held on Wednesday, March 17, 2010 in South Lake Tahoe, California, will provide hands on sessions on a wide variety of technology topics. With two different tracks, for both those new to technology and more advanced users, the workshop will provide valuable basics for those unfamiliar with online technologies, as well as more advanced presentations for those who are already implementing online marketing strategies. Sessions will feature experts on such topics as online advertising, search engine optimization, social media, online video, mobile marketing and more.

SMG Marketing Services are designed to evaluate and develop customized strategies to unite both traditional and online marketing efforts in order to maximize marketing resources and to target campaigns.

SMG offers a full array of online marketing services designed to complement and enhance traditional marketing strategies and programs. SMG can help you harness the power of the Internet and maximize your marketing efforts in all mediums.

For the hospitality lodging industry, SMG offers a comprehensive set of marketing tools to identify opportunities and to assess the feasibility of new projects and reservation systems in order to improve property efficiencies.

 

SMG's research forecast on the tourism outlook for the year ahead.

Posted On: January 5, 2010

The latest white paper from Carl Ribaudo & Brian Baker discussing how tourism destinations need to adjust to the coming market correction, and tips on how to plan for it.

Posted On: April 24, 2009