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DMO Leaders

Marketing Action Plan

The Marketing Action Plan is focused on achieving your recreation organizations marketing goals. The Action Plan identifies the specific steps needed to achieve the organizations goals. After the organization has defined its vision and identified it’s marketing goals, the action marketing plan defines your path to your goals and guides your decisions throughout the year. The Action Plan lays out specific action steps for media, sales, social, public relations/Content development, special events, measurement and more.

We work with your staff to focus their efforts on identifying the specific action steps designed to reach and/or optimize your goals.

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