The new landscape and the DMO

Given the Coronavirus and the new tourism landscape, how can DMOs re-position themselves for the future? How can they re-design how they work and how they can re-shape visitor experiences?

Thanks to COVID-19, DMOs are in a position they've never been in before. The old equation, "travel = positive economic impact" doesn't currently apply. So, what can DMOs do and how can they lead in today's new environment?

All these questions and more are considered in the SMG Consulting Webinar Roundtable with Carl Ribaudo (President, SMG Consulting), Michelle Carlen (President, Alignment Advising, and Dana Stroud (Travel Paso). Watch here.