COVID-19: Part 1: Potential endgame and strategy issues for DMOs to consider

Updated: May 20, 2020

As destinations start to reimagine what their DMO might look like in its function and form, Carl

Ribaudo and Michelle Carlen discuss the impact of COVID-19 on destination Marketing Organizations and their future.


The conversation is in two parts. Part 1 takes a look at the potential end game of the crisis and the destination strategy issues that a DMO should consider. Part 2 looks at the destination marketing organization itself and explores what will they look like in the future. Here is Part 1.





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