Updated: May 20, 2020
As destinations start to reimagine what their DMO might look like in its function and form, Carl
Ribaudo and Michelle Carlen discuss the impact of COVID-19 on destination Marketing Organizations and their future.
The conversation is in two parts. Part 1 takes a look at the potential end game of the crisis and the destination strategy issues that a DMO should consider. Part 2 looks at the destination marketing organization itself and explores what will they look like in the future. Here is Part 1.