Destination Website Influence and ROI
SMG’s DMO Website Return on Investment Study is a comprehensive approach to measuring the effectiveness of a DMO’s marketing programs and how they influence potential visitors to choose your destination.
– We identify the impact your efforts have on driving those all-important incremental visits, and what the economic value is to your destination and to your funding sources.
– We provide a thorough analysis of visitor travel behaviors, destination perceptions and attitudes.
– We also provide demographic information of both visitors and non-visitors to your destination.
This is the study you’ll want to have to show your board, your city council, and your county supervisors. This product includes summary strategic observations and strategy recommendations.