DMO Leaders

DMO Change and Evolution Planning

SMG’s organizational strategy design and plan to assist your destination organization to identify important long-term strategies to ensure competitiveness. Destinations often do not recognize that their ability to change affects their competitiveness. The easier and more fluid this change is, the more competitive a destination can be. 


When assisting destinations with change strategy, we provide an overview of the forces of change shaping the specific issue a DMO is focused on. We then develop a Change Map that outlines the strategies and action steps to successfully implement the desired change. Finally, we assist the organization at whatever level of support it deems necessary. This product includes summary strategic observations and strategy recommendations.

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