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New White Paper from SMG and Cultivar Marketing Addresses Implication of High Oil Prices On Tourism
Published On: June 13, 2008
South Lake Tahoe, CA – As oil prices jump daily as the dollar declines, it’s clear we’re living in volatile economic times. While economic turmoil is nothing new to the U.S., Brian Baker of Cultivar Marketing and Carl Ribaudo of Strategic Marketing Group ask the question “Have we entered into something new?” in their new white paper, Dispatches from the Marketplace, The Implication of High Oil Prices on Direct Marketing Organizations.
Their premise is that the U.S. is currently seeing a perfect storm of economic impacts including the sub-prime mortgage crisis, loss of value to the dollar, inflation increase and most importantly the run up and impact of oil prices on the tourism economy. The concern is how Destination Marketing Organizations (DMOs), those charged with generating tourism demand for their destinations, will generate a marketing response and strategy to combat these challenges. Whether you agree it’s the new paradigm they propose or whether we’ve been in this situation before, their white paper, Dispatches from the Marketplace, The Implication of High Oil Prices on Direct Marketing Organizations, is worthwhile reading for anyone involved in tourism. The white paper can be downloaded for free at www.SMGonline.net. For hard copies, please contact Carl Ribaudo at carl@smgonline.net.
Their premise is that the U.S. is currently seeing a perfect storm of economic impacts including the sub-prime mortgage crisis, loss of value to the dollar, inflation increase and most importantly the run up and impact of oil prices on the tourism economy. The concern is how Destination Marketing Organizations (DMOs), those charged with generating tourism demand for their destinations, will generate a marketing response and strategy to combat these challenges. Whether you agree it’s the new paradigm they propose or whether we’ve been in this situation before, their white paper, Dispatches from the Marketplace, The Implication of High Oil Prices on Direct Marketing Organizations, is worthwhile reading for anyone involved in tourism. The white paper can be downloaded for free at www.SMGonline.net. For hard copies, please contact Carl Ribaudo at carl@smgonline.net.