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SMG White Papers
Thought provoking and insightful papers on a variety of strategic marketing issues.
SMG 2.0 Marketing Services
Social media and Web 2.0 marketing services for visitor bureaus and DMOs.
The California Traveler 2007 Report is now Available!
SMG syndicated marketing research study with in-depth data about California residents' attitudes, behaviors and perceptions about travel. 4 different reports starting at $299.
Dispatches From the Marketplace, The Implication of High Oil Prices on Direct Marketing Organization
A timely white paper speculating on the new paradigm shift that oil prices will have on tourism.
South Shore Economy in Transition
White paper detailing how the changing economy will impact South Shore in the short and long run.
Creating an Online Marketing Strategy
An overview of online media tactics and their placement within a marketing strategy.
A Marketing Response to September 11
A checklist for adjusting your marketing efforts in response to soft travel demand.
Impact of Northern California Tribal Gaming on the Gaming and Tourism Economy of Reno/Sparks
The impact of Northern California Tribal Gaming on the gaming industry in Reno/Sparks and suggested strategic directions to combat the pending competitive threats are presented by William Eadington, Professor of Economics at the University of Reno, NV.
Co-Branding
Discover the benefits and possibilities of co-branding your product with others.
Marketing Strategies For Mature Destination
Explore how mature destinations can remain competitive in the face of new challenges.
Game Theory and Your Marketing Efforts
Understand how Game Theory can be used as a strategic tool for your organization.
Hurry Up! How Speed as a Strategy Can Make Your Destination More Competitive
Use speed as part of your marketing strategy to make your organization more competitive.
Marketing Niches as a Strategic Tool
Develop marketing niches as a long term startegic tool to make your destination more competitive.
Alternative Tourism: Ecotourism and its Many Shades of Green
Insight to consider for developing a framework for green tourism strategies.