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SMG Suggested Reading
Essential publications and papers, every marketer should read to learn more about innovative approaches to marketing development and how to make their organization more competitive.
Books
Marketing
Brand Leadership
By the Author of Building Strong Brands and Managing Brand Equity
Author: David Aaker & Erich Joachimsthaler
Strategic Issues
Leading the Revolution
Great book by Gary Hamel on the strategy of innovation
The Visionary's Handbook
Nine paradoxes that will shape the future of your business
Author: Watts Wacker and Jim Taylor
The New Corporate Culture
Revitalizing the workplace after downsizing, mergers and reengineering
Author: Terrance Deal and Allan Kennedy
Wharton on Dynamic Competitive Strategy
John Wiley and Sons. 1997.
Author: Day, George S., and Daniel Reibstein
Disruption Overturning Conventions and Shaking up the Marketplace
John Wiley and Sons. 1996.
Author: Dru, Jean Marie
The Classics
Kotler On Marketing
How to create, win and dominate markets
Author: Philip Kotler
The Digital World
Blown to Bits
How the economics of information transforms strategy
Author: Philp Evans & Thomas S. Wurster
Release 2.0 A Design for Living in the Digital Age
Broadway Books. 1997.
Author: Dyson, Esther
Net Gain Expanding Markets Through Virtual Communities
Harvard Business School Press. 1997.
Author: Hagel, John III., and Arthur Armstrong
BLUR The Speed of Change in the Connected Economy
Addison Wesley. 1998.
Author: Davis, Stan and Christopher Meyer
The Digital Economy Promise and Peril in the Age of Networked Intelligence.
McGraw Hill. 1996.
Author: Tapscott, Don
General
SMG 2008 California Tourism Outlook
A 2008 forecast for tourism in California.
Magazines
Advertising Age
Advertising Age magazine has been providing subscribers with comprehensive weekly news on all aspects of the U.S. advertising business.