Published On: October 31, 2008

Let’s face it. Most destinations promote the same visitor experience, “Explore (your destination here). Discover world-class shopping, dining, recreation, attractions, events and lodging.” No wonder competition is fierce. While differentiation is king, few have mastered it.

Now, imagine if you promoted the local character and places that give your destination its flavor and color like the local diner, the legendary surf shop, the funky art district, and those quirky home grown events. Promoting these local gems can help differentiate you from the pack of sameness and give you a competitive advantage.

SMG Marketing Services are designed to evaluate and develop customized strategies to unite both traditional and online marketing efforts in order to maximize marketing resources and to target campaigns.

SMG offers a full array of online marketing services designed to complement and enhance traditional marketing strategies and programs. SMG can help you harness the power of the Internet and maximize your marketing efforts in all mediums.

For the hospitality lodging industry, SMG offers a comprehensive set of marketing tools to identify opportunities and to assess the feasibility of new projects and reservation systems in order to improve property efficiencies.

 

Biographies of the presenters at the 2008 SMG Tourism Conference at Lake Tahoe

Posted On: May 23, 2008

The power of integrating social media and Web 2.0 with traditional marketing programs for peak performance.

Posted On: November 1, 2008