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Determine the potential success of a new product, service, ad campaign or promotion before it's launched. Identify necessary improvements to your existing offerings to revive performance and stimulate results.
SMG Focus Groups, one of the most powerful forms of qualitative marketing research, let you understand your target market's perceptions, behaviors and motivations about your organization, competitors and industry. Let SMG Focus Groups help you gain invaluable insight and knowledge about your customer and refine your offerings and promotions for greater results. Contact SMG for further details and a customized quote.
Today, more and more travelers are celebrating the cultural differences that exist within our country and define our character. As such, there is great opportunity for tourism destinations to increase new and repeat visitations by promoting their distinctive arts and cultural activities and events.
Promoting your cultural assets can also help to diversify your portfolio of attractions that can increase visitations during slower seasons.
Along with cultural tourism is the growing interest in discovering the rural way of life while on vacation. Many visitors are seeking out destinations with farm trails that showcase agricultural products and country living that help visitors experience a more intimate side of a specific region. Increasingly, visitors want to sample and partake in the festivities that celebrate a region’s locally grown agricultural products and rural way of life such as harvest festivals, wineries, farmer’s markets and even staying on a farm.
According to the Sacramento Bee (August 14, 2005), there are over 30 farm trails in California, and in 2003 “culinary adventure” tourism generated $201.9 million in Butte County that supported 3,500 jobs and $3.3 million in local taxes. The Travel Industry Association of America reports that, “rural sightseeing accounts for 10% of domestic trips and represents the fifth most significant reason for traveling”. Let
Understand your customers, what they want and how to reach them more efficiently. Identify profitable market segments, targeted media placements, and effective online booking systems with SMG Marketing Research Services.
- Target market segmentation
- Internet usage/measurement
- Non-user and conversion studies
- Visitor/user profiles
- Failure/dissatisfaction studies
- Advertising tracking studies
- Special events measurement
What's more, SMG will translate the numbers into competitive marketing strategies and tactics to help you efficiently target your efforts and resources. Research is an integral component of every successful marketing plan to continually measure and improve your efforts. Contact SMG for further details and a customized quote.
Guarantee your marketing efforts are on target. The SMG Marketing Review is an in-depth look at your organization's entire marketing structure from decision making processes to strategy development.With years of success, SMG can identify opportunities to improve your marketing performance and tighten your bottom line.
Marketing Review Components:
- Macro & Micro Tourism Environment
- Mission Statement, Goals & Objectives
- Marketing Programs Strategy
- Organization and Systems
Following the review, SMG will provide recommendations to improve your efforts. SMG Marketing Reviews consist of a multi-day visit with your marketing team. Contact SMG for further details and a customized quote.
