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While the Internet has become a cornerstone in the marketing strategies for many destinations, keeping up with the constantly changing world of online applications can be challenging and sometimes overwhelming. Understanding how the new era of online applications – loosely termed ‘Web 2.0’ - can help a destination reach, converse and engage with an audience will be crucial to remaining competitive.
SMG has developed a menu of online marketing services to help tourism organizations identify the appropriate online strategies and tactics to promote their brand and destination in a compelling manner that invites interaction from the audiences it wants to reach.
Whether it’s adding a blog, determining which social media websites to invest time in, or overhauling a website, SMG’s wealth of marketing experience and strategic technology partnerships can help you ensure you are harnessing Web 2.0 technologies most effectively and efficiently.
As online competition intensifies for your target markets' attention, monitoring these activities is critical in order to increase your competitive position. SMG can provide an online analysis designed to give you insight into your competitors' Web sites and online strategies. Understand how the competition impacts you and how to adjust your programs to maximize results.
With ever-increasing numbers of consumers using the Internet for their information and purchasing needs, no organization can afford to be without an online strategy that complements existing marketing programs. SMG has developed online marketing plans that take into consideration current Internet projects and present realistic and affordable means to extend brand building efforts online.
Considered a very cost-effective and measurable tactic, email marketing is essential to any integrated strategy. From developing a registration form that encourages sign-ups to strategic message development, SMG can help you create an impactful email marketing program designed to efficiently reach your target market.
The trackability of online marketing programs is attractive to savvy marketers. But, how do you measure results across campaigns or determine what to measure in the sea of metrics? Let SMG create a customized online measurement program that reflects your key marketing objectives, allowing you to measure the success of your online campaigns and maximize your ROI.
SMG can provide you with the analysis necessary to maximize the productivity and useability of your Web site, and to guarantee it reflects the overall marketing goals of your organization. Ensuring that your Web site is streamlined and user friendly will increase its usage and positively impact overall marketing objectives.
SMG can help you better manage your bookings, guest rooms, and incidental sales while giving you powerful reports to analyze your business - all with the click of a mouse. Reduce transaction time and costs while making better business decisions with data at your fingertips.
With many organizations capitalizing on the vast reach of the Internet, online advertising has become a mandatory component of any media budget. However, knowing how to effectively target efforts and resources is a challenge. SMG can create an integrated online media plan that complements and leverages existing offline efforts to maximize exposure targeted at identified audiences.
Online surveys are a convenient and effective method to discover who visits your Web site and how they found out about it. This valuable information is key to maintaining a competitive edge, allowing you to refine marketing efforts to better target your customers. With years of online research experience, SMG can provide everything necessary to implement an online survey from strategic survey questions to back-end analysis and support.
Determine how many of your Web site visitors actually visit your destination with an SMG online conversion study. SMG can calculate the number of online conversions for your destination, as well as develop an economic impact study and ROI analysis to help evaluate current strategies and to formulate new ones.
