Kings Beach, CA – As economic analysts bat around the “R” word and prices at the pump increase almost daily it’s easy for those whose livelihoods rely on tourism to be concerned. Yet it’s times like these where marketing and innovative thinking are even more imperative for a company’s success. This gives tourism executives all the more reason to attend the
SMG Tourism Conference at Lake Tahoe, a one day event that combines new marketing ideas, innovation, networking and great food.
Inspiring Travel & Encouraging Destination Experiences is the theme of the ninth annual SMG Tourism Conference which will be held on Wednesday, May 28, 2008 at the North Tahoe Conference Center from 8:00 am to 4:30 pm, with an adjoining trade show exhibition area also open from 8:00 am to 4:30 pm. New for 2008, the conference will by followed by “A Taste of Suisun Valley Wines” complimentary wine tasting featuring Suisun Valley winemakers to be held from 4:30 pm – 5:30 pm.
For the past eight years, the SMG Tourism Conference at Lake Tahoe has provided tourism executives with relevant and strategic information to help them improve their competitiveness. A must for anyone involved in promoting tourism, this year’s event addresses issues critical to tourism, including geotourism, social media and brand building, California tourism trends, and how Indian gaming and economic development trends are impacting destination character.
The SMG Tourism Conference is the only event that encompasses all the issues surrounding Lake Tahoe and California rural tourism. It’s an opportunity for local businesses to learn about emerging and long-term issues that affect them on a daily basis, and the new marketing approaches and solutions specifically designed to address them.
This year’s event will feature presentations on such timely topics as inspiring travel online, the story behind Nevada and California branding campaigns, and “The Conversation Economy”, in addition to great food and a trade show exhibition hall.
The conference could not exist without the continued support of its many sponsors. Major sponsors include HD 96 Publishing, Lake Tahoe Visitors Authority, Mountain News Corporation, North Lake Tahoe Visitor Bureaus, Resort Sports Network, Sunset Publishing Corporation & California Travel Media and the Tahoe Daily Tribune/Sierra Nevada Media Group.
Additional sponsors include Heavenly Mountain Resort, Hyatt Regency Resort, Spa & Casino, Reno-Sparks Convention & Visitors Authority, Southwest Vacations, Spirit Magazine, Tahoe Regional Planning Agency, Alpen Sierra Coffee Company, Alpine Meadows, Homewood Ski Resort, MeringCarson, National Geographic Adventure & Traveler Magazines, Northstar-at-Tahoe™, Reno-Tahoe International Airport, Sierra-at-Tahoe®, SKI & SKIING Magazines and Sparkletts.
The conference fee is $140 for one or two people or $115 for 3 or more attendees. Fee includes registration, lunch and all materials. Conference registrations are requested by May 20, 2008. For more information, visit
www.smgtourismconference.com, email
info@smgonline.net or call (530) 541-2462, ext. 102.
