South Lake Tahoe, CA - The Strategic Marketing Group (SMG) recently announced completion of the first comprehensive California Travel & Tourism Commission (CTTC) Rural Tourism Marketing Plan. The development of the Rural Tourism Marketing Plan was a key element of the recently approved $50 million California marketing budget.
The Rural Tourism Marketing Plan required a comprehensive approach that included rural tourism, the California Welcome Centers and the California Cultural and Historical Tourism Council while closely following the strategic direction of the overall CTTC marketing plan. “The new Rural Tourism Marketing Plan really allows us to more effectively target our marketing efforts.” stated Caroline Beteta, CTTC Executive Director.
The new plan looks at rural tourism as major segment of the California Tourism experience. According to data from the CTTC, rural tourism accounts for $27 billion in travel spending while generating approximately 357,000 jobs.
“In developing the plan we looked to be as inclusive as possible and leverage the resources of the existing CTTC marketing budget.” noted Carl Ribaudo, President of SMG.
The comprehensive plan includes a situation analysis, SWOT analysis, an overview of the rural tourism experience, goals, objectives, strategies and action steps. “The plan provides a clear strategic direction for those in rural areas that promotes tourism and allows rural areas the opportunity to coordinate their efforts with the leveraging power of the CTTC’s $50 million annual marketing budget.” stated Ribaudo.
The plan is available from the California Travel and Tourism Commission at 1-916-658-1618 or at
www.VisitCalifornia.com.
