South Lake Tahoe, CA - The Strategic Marketing Group (SMG) recently completed its first ever
California Traveler© research study, a syndicated survey of California residents’ travel decisions, attitudes, perceptions and behaviors conducted annually. The online panel study had over 880 California residents participate, responding to questions on travel behaviors, destination visitation, trip planning, trip frequency, Internet use, and lifestyle and demographics.
“The key benefit of the California Traveler is that it provides insight into California resident travel behavior which assists executives in refining marketing and sales approaches to be more market driven. This is an absolute must-have tool for tourism marketers.” stated Carl Ribaudo, President of the Strategic Marketing Group.
The California Traveler is an excellent resource for anyone looking to add depth and data for their destination marketing plan, and can be tailored to fit a destination marketing organization’s needs.
The California Traveler is available in several versions; The Basic Version is a summary of the study that includes overall survey results and is available for $299. The Destination Version includes overall survey results and survey results specific to a destination and is available for $1,399- $2,500 depending upon the organization. The Competitor Version includes overall results and survey results specific to a destination and its top competitors. For a specific quotes please contact Carl Ribaudo at 530.541.2462. ext. 101 or
carl@smgonline.net.
