Published On: May 26, 2005
Emerging Opportunities, Creative Challengesandrdquo; is the theme of the sixth annual SMG Lake Tahoe Tourism Conference to be held on Wednesday, June 1, 2005 at the Embassy Suites Resort from 8:00 am to 4:30 pm. A networking cocktail party will follow immediately afterwards from 4:30 pm to 6:30 pm. As Lake Tahoe continues to evolve as a destination, many opportunities for marketing and new business development are emerging. And along with them come some challenges that require innovation and new strategies. The 2005 SMG Lake Tahoe Tourism Conference is an educational forum where local businesses can learn about long-term issues that affect them on a daily basis, and the new marketing approaches and solutions specifically designed to address them. The conference will feature speakers on a wide variety of relevant topics, including Pathways 2007, observations and insights into mountain resort travel and tourism programs, an update on California Tourism ski marketing coop efforts, sustainable resort development, marketing the Blue World, and an update on regional marketing programs designed to increase air service into the Reno/Tahoe International Airport. The annual SMG Big Idea Awards will be presented to individuals with innovative marketing ideas that will help to improve the visitor's experience as well as the quality of our lives. The conference could not exist without the support of its many sponsors. Major sponsors include Embassy Suites Resort, HD 96 Publishing, Lake Tahoe Visitors Authority, Mountain News Corporation, North Lake Tahoe Resort Association, Resort Sports Network, Tahoe-Carson Area Newspapers and Sunset Publishing Corporation. Additional sponsors include Certified Folder Display Services, Heavenly Mountain Resort, Pettit Gilwee Public Relations, Smith + Jones, Southwest Airlines, U.S. Bank, Tahoe Regional Planning Agency, Alpen Sierra Coffee Company, National Geographic Adventure, National Geographic Traveler, Northstar-at-Tahoe, Reno/Tahoe International Airport, Sierra-at-Tahoe, Marriott Grand Residence Club, Mering and Associates, Squaw Valley USA, , ARAMARK Lake Tahoe, Kirkwood Mountain Resort, Reno-Tahoe, America's Adventure Place (RSCVA), and Ski and Skiing Magazines. The conference fee is $130 for one or two people or $105 for 3 or more attendees. Fee includes registration, lunch and the networking cocktail party. Registrations are requested by May 25, 2005. For more information, visit www.smgtourismconference.com or call (530) 541-2462, ext. 201.
