Published On: February 5, 2002
For the fifth year, SMG has conducted the SMG Visitor and Convention Bureau Marketing and Strategy Benchmark Practices Survey, a compilation of marketing information and strategies currently being implemented at visitor and convention bureaus around the country.
The 2001 survey results are in, and include over 110 responses from visitor organizations across the country, representing Rural, Urban and Suburban areas with a variety of budget sizes. Included in the survey, which consists of over 40 different questions, is benchmark data on marketing strategies, Internet use, potential impacts of September 11,2001, sales and promotional activities.
Designed to better understand the marketing activities of visitor and convention bureaus, the survey provides useful information to similar organizations around the country, allowing them to benchmark their own marketing activities.
"The Benchmark Practices Study is an incredibly helpful tool for marketing executives to use to assess their current marketing practices and stimulate ideas for new ones," stated Carl Ribaudo, President of SMG.
A comprehensive 51-page final report is available for $29.95, and includes graphs and tables evaluating results by budget size as well as comparing 1999 and 2001 results, along with the final conclusions. In addition, two new products have been introduced this year, a PowerPoint presentation, and a live presentation on the results by Carl Ribaudo. The PowerPoint presentation, available for $99 plus shipping and handling, offers the complete results with accompanying charts and the final conclusions. A great addition to your annual planning meeting, the live presentation features Ribaudo providing a detailed presentation on the survey results, translating them into meaningful and useful information to assist organizations in formulating innovative strategies to maximize their success. The final report, PowerPoint presentation and live presentation are all available by co
