Published On: January 11, 2002
SMG has launched a new hospitality consulting practice to complement its tourism and recreation marketing services. The new practice is designed to assist lodging properties in the western states to increase their competitiveness by sharpening and enhancing their marketing efforts. Expanded hospitality services and products include sales and marketing analytical tools, planning models, training products and on-site consultation. Targeted to General Managers, the new services have been developed by senior executives within the hotel and resort industry who have an extensive background in the development of property sales and marketing strategies as well as profitable measurable results. New services include the SMG Marketing Audit, a detailed review of a property's sales and marketing departmental activity, The SMG Marketing Plan Workbook, a complete marketing plan development tool available independently or with direct consultation services, The SMG Online Consultant, an email based program of (property) question and (consultant) answers providing immediate access for property management to discuss strategy and/or action steps before implementation or remedial diagnosis, and the Reservations Operations Review and Training Program, a proprietary operational review and training program for reservations management, integrated with sales and marketing departmental functions, including a detailed step-by-step reference manual. The new hospitality practice will be the latest addition to SMG's extensive marketing services which include Market Planning and Strategy Development, Analytical Services, Marketing Research and Internet Application Development. andquot;Offering marketing services for this important segment of the travel industry is a natural step for SMG,andquot; said Carl Ribaudo, President of the Strategic Marketing Group. Leading the new practice is Roger King, Senior Hospitality Consultant, who has over 20 years experience in the hospitality industry. King wa
