Published On: January 10, 2000
The Strategic Marketing Group of South Lake Tahoe recently developed "Cultural Tourism in Rural Nevada, an Inspiring View of Economic Growth" for the Nevada Commission on Tourism.
The cultural tourism guide is designed to assist rural communities in developing cultural tourism as a part of their tourism promotion program. "Cultural Tourism in Rural Nevada provides an excellent overall understanding of cultural tourism and why it is an important part of any tourism development strategy," commented Carl Ribaudo, President of the Strategic Marketing Group.
Cultural Tourism in Rural Nevada includes a step by step guide developed by SMG for planning a cultural tourism strategy as well as two detailed case studies, The Cowboy Poetry Gathering in Elko, Nevada and the Lake Tahoe Shakespeare Festival in Incline Village, Nevada. The case studies include detailed survey research of event participants including their perceptions, behaviors and attitudes. In addition, the guide includes survey research of the local business community and their perspectives of cultural tourism special events.
Cultural Tourism in Rural Nevada is a must read for any community or destination that currently has a cultural tourism program or is considering developing one. Cultural Tourism in Rural Nevada is available from the Nevada Commission on Tourism, 401 N. Carson Street, Carson City, NV 89701. They can also be reached at 800-237-0774.
The Strategic Marketing Group is a travel, tourism and recreation consulting firm located in South Lake Tahoe. SMG specializes in strategic planning, marketing strategy development and research. For more information call 530-541-2462.
