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InSights Quarterly eNewsletter
Welcome to Insights, SMG's online
newsletter designed to provide senior executives with useful articles
and concepts to help you improve your organization's marketing efforts.
2007 Archived Newsletters
December 2007
In this issue, we've decided to take a different approach, and look at travel from the perspective of the traveler. Both Jenn Gleckman and I speak about our experiences during our recent trips to New Zealand and California, respectively. And Jenn also writes about the concept of websites as experiential versus informational.
July 2007
With summer well underway, we at SMG have been busy with a number of new projects, including SMG Real Estate services. We're also pleased to announce SMG 2.0 services, a program designed to help destinations introduce and incorporate social media tactics into their existing marketing plans.
May 2007
Every marketer knows that differentiation is critical to
success. For destinations, this
has become increasingly important….and not so easy to achieve. Recent findings from SMG’s California
Traveler have been very telling about the
homogenization of destinations.
January 2007
In the spirit of starting the New Year, we’re trying out some new programs. I’m pleased to announce the launch of a new monthly marketing podcast. I’ve spent some time learning the technology, and hope to share my insights with you throughout the year.
2006 Archived Newsletters
October 2006
In this issue we're proud to feature our first guest article
by Patrick Kaler, Executive Director of the Lake Tahoe Visitors Authority on the
power of special events. In
addition, Jenn Gleckman writes on defining your online competitive advantage and
I've included a piece on how Business Improvement Districts (BIDs) are
reshaping the tourism landscape.
June 2006
With summer fast approaching, it’s time to gear up for the travel season and all the great things associated with this season – BBQ, long days, relaxing over a good book, and vacation. Yes, there’s a theme there.
March 2006
March has certainly arrived with a bang here at Lake Tahoe. Snowstorms this month have kept the ski resorts happy, and should bode well for winter tourism, though some of us are quite ready for golf season to begin.
January 2006
As January begins, we at SMG have been doing a little
in-house review, assessing programs to determine which succeeded and why.
2005 Archived Newsletters
November 2005
In the wake of hurricanes and rising oil prices, many of us who rely on tourism are concerned about the impact this will have our industry. We provide some recommendations for your organization to consider in light of these challenges.
July 2005
It’s been a busy start to the summer at SMG. The sixth annual SMG Lake Tahoe Tourism Conference was held on June 1st at Embassy Suites Resort in South Lake Tahoe, CA, and drew nearly 200 attendees.
March 2005
Welcome to another edition of SMG Insights. In this issue we delve into topics ranging from paid search as a distribution channel to understanding the concept of value as it's perceived by your customers.
2004 Archived Newsletters
November 2004
In our fourth issue we take on a variety of topics that we hope you will find interesting. Jenn Gleckman takes on an intriguing concept in listening to your customers and explores the potential of online rating systems for your destination.
June 2004
In this issue of SMG Insights, Becky Bell, a SMG consultant, takes a look at the world of research and why it's important to every organization's success.
March 2004
In this issue we take on the idea of ideas. More importantly we provide some thoughts on the importance of the continuous flow of new ideas for developing effective marketing strategies for your organization.
2003 Archived Newsletters
November 2003
In this first issue, Jenn Gleckman, an SMG Consultant, covers some online marketing essentials.