Publishers Note

Welcome to the new and improved Insights.  You may notice that the newsletter looks a bit different.  We've just undergone a redesign of both the SMG website and this newsletter, which we hope makes for easier navigation and reading.

In this issue we're proud to feature our first guest article by Patrick Kaler, Executive Director of the Lake Tahoe Visitors Authority on the power of special events.  In addition, Jenn Gleckman writes on defining your online competitive advantage and I've included a piece on how Business Improvement Districts (BIDs) are reshaping the tourism landscape.

As always your comments and questions are welcome.

Wishing you a colorful Autumn,

Carl Ribaudo
President & Publisher
carl@smgonline.net

Raising the Awareness of a DMO – A Success Story

It was almost two years ago that I began my duties as Executive Director of the Lake Tahoe Visitors Authority.

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Business Improvement District (BID’s) Reshaping the Tourism Landscape: Strategy Implications for Your Destination

It is this process that is reshaping the tourism industry from the standpoint of funding. What is happening is twofold…

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What’s your Unique Online Competitive Advantage?

As a cutting-edge marketer, you have most likely identified and defined your value proposition and Unique Selling Points (USPs), but have you given much thought to what makes your web site competitive?

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