Publisher’s Note

Greetings and welcome to Insights, SMG’s quarterly newsletter designed to provide senior executives with useful thoughts and ideas to help improve your organization’s marketing efforts.

In this issue, Jenn Gleckman, SMG Internet Marketing Specialist, takes on an intriguing concept for listening to your customers through online rating systems. You’ll also find an article about increasing value for your customers. As a bonus feature we are including a Power Point presentation on Online Marketing Strategy that was presented to the attendees of the California Rural Tourism Conference recently held in Redding. If you have not been to Redding recently to see the new Sundial Bridge make it a point to visit, as it is truly an architectural gem.

I hope you enjoy this issue. If you have any ideas for topics you’d like us to cover or any input at all on how we can better serve your needs, please email me personally at carl@smgonline.net, or head to our web site at www.smgonline.net.

Have a great holiday season.

Publisher, SMG Insights

The Power of Online Ratings Systems

The advent of the Internet has broken down many traditional barriers, including those between consumer and producer, effectively changing the balance of the marketing mix.

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Making Value Part of Your Marketing Efforts

Customers often base their decision to stay at your property or destination based on two important considerations. The first is the benefit that your property and destination offer and the second is the price that is charged.

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Internet Marketing: Developing an Effective Online Marketing Program

Learn how online marketing can be integrated into your existing marketing efforts.

© Strategic Marketing Group, 2008. All Rights Reserved.