| Volume 3, Issue 2 | March 2006 |  |
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Publisher's Note March has certainly arrived with a bang here at Lake Tahoe. Snowstorms this month have kept the ski resorts happy, and should bode well for winter tourism, though some of us are quite ready for golf season to begin. We here at SMG have been immersed in numerous varied projects, including tourism feasibility studies, competitive set analysis, and online surveys as well as developing exciting new research tools that we'll be unveiling soon. In this issue, Jenn Gleckman writes about marketing strategy and podcasting. She also has compiled the first SMG Index, which is our version of the Harper's Index, tweaked for marketers. While it is a few months away, don't forget to mark the SMG Lake Tahoe Tourism Conference on your calendar for June 1, 2006. As always, we try to focus on relevant themes and issues. This year's event features topics including culinary tourism, mountain research trends, and more. For additional information and registration, please visit our website. We hope you find these articles useful and interesting. As always, we appreciate your comments, both on this newsletter and in general. Feel free to email me - I'd love to hear from you. Regards,
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Stepping Back – Taking a Look at Marketing Strategy At a recent conference, I was surprised at how concentrated many of the attendees were on specific marketing tactics… ********************* Podcasting – Why You Should Care Podcasting has been around for awhile, and despite being viewed as a young, niche medium right now, it is expected to grow exponentially in the next few years. And because it holds opportunities for marketers – both advertising and broadcasting – it should not be ignored. ********************* We see an awful lot of relevant and not-so data come across our inboxes here at SMG, and thought it might be useful and interesting to provide them all to you, á la the Harpers Index. |
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