| Volume 2, Issue 1 | March 2005 |  |
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Publisher's Note Welcome to another edition of SMG Insights. In this issue we delve into topics ranging from paid search as a distribution channel to understanding the concept of value as it's perceived by your customers. As always, if you have any feedback or comments, I'd love to hear from you. Regards,
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The Future of the Internet… and You While considered a relatively young technology, the Internet has had an enormous effect on all areas of modern life over the past few years. ********************* Paid Search - Fulfilling Multiple 'P's in the Marketing Process Much has been written about paid search lately. ********************* Understanding Value and Your Destination One of the more interesting concepts in destination tourism is knowing whether your destination is selling “price” or “value” to the consumer. |
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