Publisher's Note

With summer well underway, we at SMG have been busy with a number of new projects, including SMG Real Estate services.  We’re also pleased to announce SMG 2.0 services, a program designed to help destinations introduce and incorporate social media tactics into their existing marketing plans.  For those of you who missed the SMG Tourism Conference last month, we’ve uploaded excerpts from both my presentation on authenticity and Bill Eadington’s presentation on Indian Gaming on our blog.

In this issue, Jenn Gleckman addresses the value of social media for destinations and provides some examples of destinations that are using various elements.

The final article this week touches upon something that recently hit very close to home.  How does a community, especially one reliant upon tourism, recover after a natural disaster?  The recent wildfires in two tourism destinations – Catalina Island and our hometown of South Lake Tahoe – have made us think a bit more about how to recover, and how to let visitors know you have recovered.

As always your comments and questions are welcome.

Wishing you a great – and fire safe - summer season,


Carl Ribaudo

Carl Ribaudo
President & Publisher
carl@smgonline.net

Crisis and Recovery: Tourism Marketing After a Natural Disaster

Within sixty days two major California destinations have been affected by major wildfires. Learn more.

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The Value of Social Media to a Destination

Social media is a term used to describe a host of online technologies that allow people to share their thoughts and experiences with others. Learn More.

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The Value of Social Media to a Destination - Who's Doing It?

Since pictures tend to speak louder than words, I’ve found some examples of destinations that are integrating social media elements into their websites. Learn More.

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