Publishers Note

In the spirit of starting the New Year, we’re trying out some new programs.   I’m pleased to announce the launch of a new monthly marketing podcast. I’ve spent some time learning the technology, and hope to share my insights with you throughout the year.   

We’re also pleased to announce that the 2007 SMG Lake Tahoe Tourism Conference will be held at Embassy Suites in South Lake Tahoe on Wednesday, May 30th.  Be sure to save the date, as we’ll be announcing some exciting speakers and themes in the coming months.

In this issue we feature an article by Becky Bell on branding case studies, Jenn Gleckman has a piece on cooperative marketing programs, and I penned a short piece on making marketing messages work.

As always your comments and questions are welcome.

Regards,

Carl Ribaudo
President & Publisher
carl@smgonline.net

Branding Case Study: Inyo County

The power of a strong brand is priceless. Simply stated, a brand is the way in which consumers perceive or distinguish a product (destination, lodging property, business or service).

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Cooperative Marketing Programs – The Power of Leverage

As the New Year rolls around, many of us are reviewing our budgets and looking at marketing programs for the coming year. The limiting factor for many destination marketing programs is funding.

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Making Your Message Work

Ever wonder what makes an advertising message work? Sometimes it’s what you least expect.

© Strategic Marketing Group, 2008. All Rights Reserved.