| Volume 3, Issue 1 | January 2006 |  |
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Publisher's Note As January begins, we at SMG have been doing a little in-house review, assessing programs to determine which succeeded and why. It's helped us brainstorm new programs for 2006, including our Vision & Strategic Direction Planning Retreat Services, designed to help DMOs craft an overall strategic direction. In this issue I look at a uniquely big idea, astrotourism, which not too long ago was considered impossible, as some big ideas often are. You'll also find two articles by Jenn Gleckman, Senior Consultant. The first, on marketing resolutions, should help you identify workable resolutions for 2006. The second, on creating a Campaign Measurement Index, was the result of some requests from our clients. Wishing you great marketing success in 2006. Regards,
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As the year begins, I often take the opportunity to assess where things are both professionally and personally. This year I have taken the assessment one step further and decided to consider how far the tourism industry has come. ********************* Strategic Marketing Resolutions for 2006 New Years is traditionally a time for personal resolutions. Why not include some marketing resolutions as well? ********************* One of the marvelous features of online marketing |
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© Strategic Marketing Group, 2008. All Rights Reserved. |
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