Volume 4, Issue 4 | December 2007

Publisher's Note

In this issue, we’ve decided to take a different approach, and look at travel from the perspective of the traveler. Both Jenn Gleckman and I speak about our experiences during our recent trips to New Zealand and California, respectively. And Jenn also writes about the concept of websites as experiential versus informational.

As always your comments and questions are welcome.

Wishing you a very happy holiday season and new year.


Carl Ribaudo
President & Publisher
carl@smgonline.net


THIS ISSUE

Rural Tourism is Alive and Well in California
By Carl Ribaudo

This past September I took off on what turned out to be a 1,600 mile solo motorcycle ride through California.

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Tourism, New Zealand Style
By Jenn Gleckman

While I’ve written a lot about tourism from the side of the destination seeking visitors, a recent trip to New Zealand reminded me what it’s like on the other side…

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Sharing the Experience Online
By Jenn Gleckman

The craving for authentic experiences in life and more specifically, in travel, is gaining traction with travelers.

© Strategic Marketing Group, 2008. All Rights Reserved.